Intro
In this step-by-step guide, you will learn all the relevant skills and knowledge to become a pro with your SEO keyword research. When it comes to expanding your business, SEO (Search Engine Optimisation) is crucial. Having the correct research methods is essential for refining your content and succeeding with your readers.
STEP 1: The Basics
Let’s start with the fundamentals of SEO keyword research, such as its definition and purpose.
DEF: SEO, or Search Engine Optimisation, is the process of researching your chosen keywords to determine which topics are currently popular with your readers. This is critical for your digital marketing efforts, such as blog writing, article writing, and email marketing, because the more visitors your site receives, the more likely it is to be listed on Google’s first page.
Unfortunately, in order to obtain more accurate data on keywords and statistics, you are typically prompted to sign up for a payment plan with an SEO-focused website. Some websites may offer a free trial before charging you, so if you’re on a tight budget, I’d recommend searching the web for the best deals, as SEO websites are popular amongst Google.
STEP 2: Find your keywords
When you look through the top keywords on any SEO website, it’s clear that there are rows upon rows of keywords that people use for their content writing.
The competition for these keywords vary, so the higher the traffic on your site and your keywords, the more difficult it will be for you to outrank all of the other businesses on Google using this keyword.
The words that you will want to look out for are the ones with LOW competition but HIGH monthly searches because we know this word is popular amongst readers but fails to show on most websites
E.g. whilst searching for computers the results appear as supercomputers having HIGH competition and HIGH monthly searches whereas the history of computers has LOW competition but HIGH monthly searches. Therefore if your website focuses on technology, a recommended article or blog would be based on the history of computers.
STEP 3: Researching SEO
You might believe that the word research means that you will have to put in a ton of work to get the desired results. However, with SEO websites, their whole concept is to have all of the information you need.
All you need to do as an SEO researcher is to have the keywords or competitor website URLS that you want to compare, and have a reliable source to provide you with the SEO results. This leads us onto the next section where there will be three examples of SEO websites that you can use to improve your rankings on Google – these are both paid and free versions.
Now that you understand the fundamentals of keyword research, we will concentrate on examples of websites you could use during your search including both free and pro options.
EXAMPLE 1 – GOOGLE KEYWORD PLANNER
Google’s Keyword Planner is probably one of the most popular, if not the most popular, SEO website. Their website allows you to search by keyword or website URL and provides filters to help you find the most relevant data for you.
Most SEO sites, alongside Google Keyword Planner, allow you to export the info into an excel-type format. This is ideal if you prefer to collect and filter your own info, or just add pages to compare keywords. In any case, this is the perfect method to reduce the number of searches you would have to do.
The only disadvantage of using this website is that the average monthly searches for any search you do are extremely broad.
Another example is Semrush, which has a free version as well as a pro version of SEO for which you can pay monthly or annually.
Semrush, like Google, displays traffic in your specific region as well as volume in other regions. In comparison to other SEO websites, Semrush displays various SEO variations such as intent, keyword variations, and questions to make writing your content easier because they already have the foundation of your title.
Ubbersuggest allows you to have 3 free daily searches for your SEO and accurate, up-to-date information for you to use on your website. If you need more searches, Ubersuggest also has reasonable, monthly pricing rates.
As the other two mentioned above, Semrush allows you to view word difficulty, search volume, and cost per click. Recommended for new SEO users, this site is the perfect start, especially if you have a small number of keywords you wish to search.
Summary
Using your new skills on SEO, you can now implement them into your own findings and use them throughout your website to gain your well-deserved rankings on Google
If you want more knowledge on how to make your website even better, follow up with our 7 things to improve your online marketing blog to reach your maximum target audience and gain the traffic that you desire.
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